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ID Insight Focused on NAF, ATO at Card Forum 2019

Anti-fraud data and analytics firm exhibiting May 21-23 in booth #203

MINNEAPOLIS (May 21, 2019) – New-account fraud (NAF) and account takeover (ATO) remain the most pressing problems for financial institutions struggling to fight fraud. Minneapolis-based ID Insight – a SaaS data and analytics firm providing next-generation fraud solutions to financial services companies – is tackling NAF and ATO aggressively on behalf of its clients, among them several of the largest U.S. banks.

ID Insight is attending Card Forum 2019 – May 21-23 in New Orleans – with a sharp focus on the most urgent needs of the industry: creating new predictive models for identifying and eliminating financial fraud.

The ID Insight innovations on display at Card Forum 2019 include a score-based solution that examines hundreds of data attributes and a proprietary, consortium-sourced data engine and a robust set of predictive tools and alerts.

“There is a perfect storm causing an acceleration of new account and account takeover fraud, and the forecast for the future doesn’t look much brighter,” said Adam Elliott, founder and president of ID Insight. “Fraud activity today is far more organized and automated than in past years, and we are helping banks respond with similarly well-organized and automated fraud controls.”

Since 2017, the number of banks using ID Insight technology to fight fraud has more than tripled. Visit ID Insight in booth #203 during the show or contact Scott Roberts () to schedule an in-booth demo of the company’s newest solutions.

About ID Insight

Headquartered in Minneapolis, MN, ID Insight helps financial institutions solve their most difficult fraud and compliance challenges. The company serves more than 2,500 customers and is recognized as a leader in identity theft detections solutions – especially in the retail banking industry. Learn more at

ID Insight Receives Progress Minnesota Honors

The business climate in Minnesota is far better than the state’s fickle weather forecasts, and that’s because our business community is tightly knit, collaborative and innovative at its core.

We were so proud to receive a Progress Minnesota award from Finance & Commerce, the Twin Cities’ only business daily, in recognition of our impact on Minnesota’s business landscape. Our longtime work with Minnesota companies – on the vendor, client and partner sides of our business – has helped make ID Insight successful, and we hope we are doing the same for other Minnesota companies.

The Progress Minnesota awards celebrate business growth across the state, with winners chosen in the following categories: health and medical devices, solar and green energy, technology, media and marketing, nonprofit/government, food and beverage, financial service and manufacturing. ID Insight was one of four honorees in the technology category.  

As the Minnesota economy continues to move forward with innovation and growth into the future, we’re proud to be a part of our shared progress!