Where is My Broadband Connection?

Over the past few months and quarters the notion of where my broadband connection resides has shifted…… at least for me. A few short months ago, I would have told you that my broadband provider was Comcast, as that was …

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Date Posted: August 1, 2011 Author: Category:   Featured, IDI Blog,

Positioning Product With a Sledge Hammer

I continue to be amazed at how sensitive the sales engine can be to your product positioning. After all – the product is the same functionality with the same general need, price and value. However – over the past few …

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Date Posted: November 10, 2010 Author: Category:   Featured, IDI Blog,
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